I believe when someone passes away, their online identity or content should be determined by what his or her family thinks is best. Whether they keep the profile and leave it alone, create another profile for the memorial of the person who passed, or delete the account. I think there are two different versions of an online memorial. One is to obviously remember the day the person passed away and it is their for people to post how much they miss that person or even donate things to the family or to a group remembering them. Another way it could be read is that people think memorials should be in person and the people closest to the person who passed should be there in memory.